Built by a Driver. Designed for the Future.

Malang Gassama is not just the founder of MAMY — he is a lifelong builder, organizer, and fighter for people.

His leadership journey began early, where he organized and led students from junior high school through college and university, always focused on improving educational conditions and creating better opportunities for the next generation.

That same spirit of leadership followed him back to his home village in Senegal, where for four consecutive years he led his community in standing up to government neglect and fighting for basic human dignity.

Through that leadership, his village achieved real, measurable victories:

  • Better hospital conditions
  • A second nurse assigned to the local health center
  • Better pharmacy management
  • Electricity brought to the village
  • Cellular network access established
  • Construction of both junior and senior high schools for local students

These were not promises. They were results.

In 2023, Malang expanded that mission internationally by founding Africa First Inc, a Pan-African organization dedicated to fighting injustice against Africans worldwide and mobilizing the African diaspora in America around dignity, justice, and opportunity.

At the same time, as an active member of the New York Taxi Workers Alliance (NYTWA), Malang became deeply involved in some of New York City’s most important driver rights battles — standing against unfair treatment from the New York City Taxi and Limousine Commission, Uber Technologies Inc., and Lyft Inc..

Those fights helped secure major victories for drivers, including:

  • The historic Deactivation Protection Bill (Intro 276)
  • A $132 million settlement for NYC drivers
  • Greater protections for medallion owners and TLC drivers

After 12 years of full-time experience inside New York City’s taxi industry — both as a driver and as an activist — Malang saw a major problem:

Drivers were working harder than ever while earning less.
Advertising remained static, outdated, and controlled by a few powerful players.

That is where MAMY was born.

Why MAMY Exists

MAMY (Mobility Ad Media Yield) was created to solve two major problems at once:

First

To create a new income stream for drivers.

Second

To modernize advertising itself.

MAMY transforms everyday vehicles into intelligent mobile media infrastructure, combining AI, smart mobility, real-time data, and premium digital advertising to create a system that benefits everyone.

  • For drivers, MAMY creates opportunity.
  • For advertisers, MAMY creates movement, visibility, and measurable impact.
  • For cities, MAMY introduces a smarter, more connected media ecosystem.

This is not traditional advertising.

This is the future of mobility & urban media.

And MAMY is building it now.