Launching in New York City with a roadmap to the world’s leading urban markets.
LIVE NETWORK
REAL-TIME IMPRESSIONS
CITY-SCALE DEPLOYMENT
DATA-DRIVEN DELIVERY
MAMY starts in New York City and grows outward into markets with high traffic density, large advertiser demand, and significant audience reach. Each new city plugs into the same platform, multiplying impression capacity for brands running multi-market campaigns.
The launch market. New York carries the traffic volume, brand density, and media culture that fit the MAMY model. Vehicles operate across Manhattan, with focus zones in Midtown, Downtown, and major transit corridors. From day one, brands reach millions of viewers in daily motion.
Long commutes, sprawling districts, car-first culture. LA drivers spend over an hour per day in traffic, putting audiences in front of MAMY screens during peak hours across Hollywood, Downtown, the Westside, and Valley corridors.
Tourism, nightlife, retail, and entertainment converge in tight zones. MAMY routes follow the high-density strips: South Beach, Wynwood, Brickell, and Downtown. The market suits campaigns tied to events, hospitality, and lifestyle brands.
A worldwide advertising capital with strict outdoor media rules. MAMY introduces a new format into a market dominated by Underground ads, taxi wraps, and digital billboards. Routes target the West End, the City, Canary Wharf, and central transit zones.
A market built around visibility, luxury retail, and global travel. MAMY operates across Downtown Dubai, Marina, Business Bay, and Sheikh Zayed Road. The format fits brands aiming at audiences with strong spending power in motion across the city.
After the first five cities, MAMY plans rollouts in Paris, Sydney, Lagos, and Dakar. Each market gets evaluated on traffic patterns, advertiser demand, and regulatory fit. Expansion follows demand, with brands and drivers setting the pace of growth.
Every new city moves through a setup sequence: fleet recruitment, route mapping, regulatory clearance, hardware deployment, and advertiser onboarding. Steps run in parallel across markets, so launches happen in months, not years.
Brands, fleet operators, and local partners interested in early access to upcoming markets can connect with the team ahead of launch. Early partners get first placement in the launch fleet and priority on campaign windows.