Case Studies

Below are the MAMY launch case studies:

This section highlights examples of completed projects and real-world scenarios that demonstrate effective planning, execution, and results. Each case study outlines the objectives, challenges, approach, and outcomes achieved throughout the process. These examples provide insight into different strategies and solutions that were implemented to address specific requirements while maintaining quality, efficiency, and measurable improvements.

1. Luxury Brand Case Study — Rolex SA

Campaign: “Own Time. Own Manhattan.”

Why it fits:

Rolex is perfect because luxury buyers move through Manhattan’s highest-value corridors.

Route Strategy:

• 5th Avenue
• Madison Avenue
• Soho
• Hudson Yards
• Upper East Side

Why MAMY works:

Luxury is about repetition and prestige.

A moving MAMY Escalade circulating luxury districts creates:

• elite brand association
• repeated exposure
• high-net-worth impressions
• stronger street presence than static billboards

Result Example:

Estimated 2M+ monthly premium impressions.

2. Entertainment Case Study — Netflix Inc.

Campaign: “Tonight Starts Here.”

Why it fits:

Netflix thrives on urgency and mass visibility.

Route Strategy:

• Times Square
• Broadway
• Penn Station
• MSG
• Downtown Brooklyn

Why MAMY works:

Movie launches need attention fast.

MAMY gives Netflix moving citywide trailers.

Perfect for:
• new show launches
• premieres
• live events

Result Example:

Massive urban buzz + social media virality.

3. Banking Case Study — JPMorgan Chase & Co.

Campaign: “Bank Where the City Moves.”

Why it fits:

Trust + frequency = banking growth.

Route Strategy:

• Wall Street
• Midtown
• Union Square
• Financial District
• Airports

Why MAMY works:

Financial brands need constant visibility.

MAMY creates:

• commuter impressions
• business traveler impressions
• professional class exposure

Result Example:

High trust reinforcement through repetition.

4. Airline Case Study — Delta Air Lines

Campaign: “Your Journey Starts Here.”

Why it fits:

Airport traffic is gold.

Route Strategy:

• Manhattan → JFK
• Manhattan → LaGuardia
• Brooklyn → JFK
• Queens corridors

Why MAMY works:

Travelers are already in travel mode.

This creates:

• perfect timing
• high-intent exposure
• premium traveler audience

Result Example:

Millions of airport corridor impressions.

5. Tech Case Study — Apple Inc.

Campaign: “Bank Where the City Moves.”

Why it fits:

Apple aligns perfectly with innovation.

Route Strategy:

• Apple 5th Ave
• Soho
• Flatiron
• Hudson Yards
• Meatpacking

Why MAMY works:

MAMY itself feels like Apple-level futurism.

This creates:

• innovation association
• premium product alignment
• modern brand credibility

Result Example:

Strong brand-tech synergy.